The world is broken.
Let's redesign it.
I reimagine the ways technology and visual systems foster connection and meaning in our world.
I'm passionate about creating things that spark new appreciation of people, ideas, and communities—reshaping how we engage with the world around us.
MY SUPERPOWERS
Shape Product Strategy
I help teams turn early ideas into a clear path forward: defining the product, audience, positioning, roadmap, business opportunity, and strategic decisions needed to move with confidence.
Craft Brand Narrative
I translate complex products and technical capabilities into a brand people can understand and trust. That includes visual direction, positioning, marketing, and the story that makes the work feel credible, useful, and worth getting behind.
Build Product Proof
I bring the product itself into focus through product architecture, prototypes, demos, MVP thinking, development planning, and implementation-ready design. The goal is to turn the idea into something people can test and improve.
Secure Funding
I craft the proof, narrative, and submission materials needed for grants, RFPs, proposals, pilots, and partnerships. From scopes and decks to demos and written responses, I make value clear so it's an easy yes.
Creative Direction &
Project Management
End-to-end UI/UX
design of websites & apps
Business Vision
& Strategy Roadmaps
Branding Design &
Content Strategy
WRITINGS & RESOURCES
From Redwood UX
The Creative's Almanac
I’m the founder & creative director at Redwood UX, a studio that publishes articles and resources for creatives & startups – and occasionally works with partners to realize their brand and vision.
Our ethos is rooted in opinionated, innovative, and curious design that is as beautiful as it is useful. Take a look at some of our work.
CLIENT PROJECTS
I partner with ambitious entrepreneurs
to craft
brands and products that create
lasting business impact & societal value.
Tilly x TIL Law Firm![]()
A legal chatbot designed to empower creatives from underserved communities to protect and monetize their work.
product design
⟡
PWA, MOBILE-FIRST
Ella Surveys![]()
Product design for Ella, an AI-powered voice note survey platform driving deeper insights into public preferences, attitudes, and sentiment.
product design
⟡
SAAS, DESKTOP-FIRST
Aiden Global
Product design for Ideas Harbor, an idea saving and sharing app for entrepreneurs and creative thinkers.
product design
⟡
SAAS, MOBILE-FIRST
Open Space Sandbox![]()
A platform reimagining urban design through a synthesized design and consultation process backed by community-insights and data.
product design
⟡
PUBLIC, DESKTOP-FIRST
AIDEN
A brand identity and website for AIDEN, a think tank at the forefront of AI education, preparing students and professionals for the future of work.
Web design, VISUAL IDENTITY
✿
Contract
Synopsys
A rebrand to position Synopsys as a leader of innovation, strengthen trust in the brand, and reestablish brand loyalty as purchasing power shifts to Gen-Z consumers.
Logo & brand Identity
✿
Conceptual
