Creative Coin Collective (C3)

Creator Coin Collective (C3)is building a future where creators of all types and backgrounds can come together to share their talents and create new and exciting works, without the barriers that have traditionally hindered collaboration in the creative industries.
For this project, I worked alongside one other designer (Adelle Goetemann) to co-create the C3 brand identity. Additionally, I worked on the C3 creator tool (product design) and landing page.
Role
Lead Designer
Services
Brand Identity Logo Design Web Design
Timeline
2 weeks
Team
2 Designers

The Brand Identity

Inspired by contemporary art museum brands, the C3 brand identity captures the essences of creativity, spontaneity, and innovation at the core of the company mission.

Inspired by contemporary art museum brands, the C3 brand identity captures the essences of creativity, spontaneity, and innovation at the core of the company mission.
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The C3 visual identity & branding guideline was co-designed with Adelle Goetemann.
C3 Branding Guideline, expanded to include Midjourney prompts for future brand asset generation.

behind the Brand Identity: Ideation & Process

Designing a brand for creators of all types, backgrounds, and industries.

Several potential directions were explored for the brand identity system via the stylescapes shown below. The various iterations each showcase a prospective path for the brand: two with tech/innovative -oriented imaging and the two with a more artistic and grounded identity.
The finalized concept was selected due to its creative and grounded essence, which cleverly mimics the users (creators) and product of C3. Similarly, it conveys a sense of solidity and reliability, important brand qualities as the C3 platform focuses largely on legal licenses and the protection of creative works.

The logo

A geometric logo design inspired by mid-centery modern aesthetics & forms.

The C3 logo was designed based off the branding guideline established above. The modular, simplistic nature of the logo elements mirrors C3's philosophy of collaborative creation via sharing & remixing of "building block" style IPs. It also lends itself to the overarching artistic inspirations of the brand identity, pulling primarily on midcentury modern forms.
The C3 logo was designed based off the branding guideline established above. The modular, simplistic nature of the logo elements mirrors C3's philosophy of collaborative creation via sharing & remixing of "building block" style IPs. It also lends itself to the overarching artistic inspirations of the brand identity, pulling primarily on midcentury modern aesthetics and forms.

behind the LOGO: Ideation & Process

An exploration focused on modular, geometric forms.

Visual themes of modularity, simplicity, and artistic practices were explored as possible directions for the C3 logo. These stylistic directions were selected as a way of visually reflecting C3's modular IP model.
As part of the initial ideation brainstorm, various relevant logos were audited and analyzed (logos if brands within the art world and/or logos relying modular, geometric components).
Various logo concepts were explored, with a particular focus on modular, geometric forms, inspired by Midcentury Modern art.
Color explorations of the logomark tested a variety of gradients and color combinations.
The final logo configuration was selected for it's compact, bold nature, which lends itself well as a trademark sign while also referencing the artistic roots of the brand itself.
Let's make something special.
With love, from Fayetteville
ⓒ 2023 Clairissa Chin
Made in Plasmic