Creator Coin Collective
Pioneering creative collaboration in the web3 era via open IP infrastructure
Learn more on the C3 website
MY ROLE
Product Designer
TIMELINE
3 months
TEAM
1 PM
2 Developers
WHAT IS CREATOR COIN?
Creator Coin Collective (C3) is a startup pioneering creative collaboration in the web3 era via open IP infrastructure.
CONTEXT
C3 was created to address the growing need for a modern, decentralized solution to IP management. As content creation becomes more collaborative, especially in the age of remix culture and AI-generated works, the traditional models simply don’t cut it anymore.
C3 combines blockchain’s transparency and security with tools designed specifically for creators to manage, protect, and remix their IP rights, empowering creators to take full control of their work while unlocking new opportunities for monetization and growth.
As the Product Designer, I worked on the C3 creator tool from early stage research up to MVP launch.
This project is still under NDA, and I'm unable to share a full case study. Please enjoy an abbreviated version.
Problem Discovery
In the rapidly evolving world of digital content creation, managing and protecting intellectual property (IP) has become increasingly complex. Traditional IP systems are inefficient, complex, and difficult to navigate. Creators face challenges in protecting their work, receiving proper attribution, and managing licensing, especially in collaborative or remix-driven projects.
Additionally, there here is no centralized, user-friendly tool to track an IP’s lifecycle across different platforms and collaborators, leaving creators vulnerable to misuse and missing out on potential monetization opportunities. A more streamlined, transparent solution is needed to help creators take control of their work and engage in the modern creative economy.
How can we address the challenges creators face in protecting and monetizing their IP while ensuring it is future-proofed for the evolution of creativity in the age of generative AI and web3?
Solution
C3 fundamentally changes the way creators interact with their work and collaborate with others. By integrating blockchain technology, the platform offers a secure, transparent way to manage IP rights, ensuring that creators always know who owns what and how their work is being used.
C3 also streamlines the licensing process, enabling creators to share their work and collaborate more efficiently, without the complex legal hurdles of traditional IP systems. C3 is more than just a tool for protecting IP—it’s a platform built for the future of creative work, where collaboration and remixing are at the heart of innovation.
Feature Highlights
IP Tokenization
With IP Tokenization, C3 transforms creative works into digital tokens on the blockchain, allowing creators to easily track, exchange, and monetize their intellectual property. Tokenizing a work gives creators full ownership and control, enabling them to sell, license, or even fractionally share their creations with others.
For instance, a digital artist can tokenize their artwork, selling shares or licenses directly to buyers, while ensuring they always retain their original rights.
On-Chain IP Graph
The On-Chain IP Graph tracks the entire lifecycle of a creative work, from its original creation to all derivative works and adaptations. This blockchain-based record ensures that each modification, remix, or collaboration is transparently documented, making it impossible to alter or erase the history of a piece. This is especially critical in industries where collaboration and remixing are core to the creative process, such as music production or digital art.
For example, a filmmaker can see how their original footage has been remixed, ensuring all contributors are properly credited and compensated.
Proof of Creativity
C3’s Proof of Creativity feature introduces a unique, blockchain-backed system that rewards creators for their contributions. Through a decentralized NFT marketplace, creators can mint and showcase their works, ensuring they receive recognition and fair compensation.
By using blockchain’s transparent ledger, Proof of Creativity ensures that each work has a verifiable ownership history, making it easier for creators to demonstrate their originality and defend their rights.
Seamless Licensing and Remixing Modules
C3’s licensing and remixing tools simplify the complex process of managing permissions. Creators can easily generate custom licenses, enabling others to remix, distribute, or build upon their work under specific terms. This flexibility fosters collaboration while ensuring creators retain control over how their work is used. A music producer, for instance, can set licensing terms that allow others to remix their tracks under certain conditions, opening up the possibility for new, creative collaborations without compromising the integrity of their work.
Outcomes
By combining blockchain with tools for creative collaboration, licensing, and monetization, C3 is paving the way for a more efficient and dynamic IP ecosystem. Since its launch, C3 has gained significant traction, including a speaking engagement at DC Startup & Tech Week and acceptance into the UMD Blockchain Accelerator 2024 Cohort.
