Ella Surveys
A fresh brand identity and website redesign for Ella, an AI-powered voice note survey platform engineered to eliminate barriers in communication.
ellasurveys.com
MY ROLE
Brand Designer
Web Designer & Developer
TIMELINE
1 month
WHAT IS ELLA?
Ella is a multi-lingual, geolocated, AI-powered voice note survey empowering local organizations to capture real, honest feedback from their stakeholders.
CONTEXT
I worked with the Ella team to refresh their brand identity, which I then translated to the redesign their new website.
Visual Identity
Color Palette
For the Ella rebrand, the visual identity was crafted to embody inclusivity, modernity, and ease of accessibility—key attributes of the platform's mission. The design language uses soft gradients and a clean, spacious layout, echoing the openness and clarity Ella brings to the traditionally rigid survey process. The calming, cool-toned color palette reinforces the brand's approachability and focus on simplicity.
Typography
The selected typefaces balance professionalism with warmth, a nod to Ella’s role in fostering authentic, barrier-free engagement. Outfit LIght Lora Medium
Lora Medium
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Outfit Light
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Design Elements
Website Design
The website design for Ella was crafted to reflect the platform's forward-thinking, accessible, and user-centered approach to surveying. Using a clean and intuitive layout, the site guides visitors effortlessly through Ella’s unique features, such as multilingual voice responses, AI-driven analysis, and geo-tagged data collection.
View the site live at ellasurveys.com
Outcomes
Following the brand and communications revamp, the Ella team has secured key partnerships with DCBIA (the District of Columbia), Open Geospatial Consortium (OGC), NYC GISMO, and the Canadian government.
